Driver eXperience (DX): Una aproximación a la interacción en el vehículo
Resumen
La Experiencia de Usuario (UX) ha tenido un crecimiento en diferentes campos de la industria automotriz. Los vehículos se han convertido en un mundo lleno de oportunidades que le permiten al conductor sumergirse en un entorno de conectividad, comunicación, información y entretenimiento. Por lo tanto, es importante comenzar a darle al usuario un estudio más contextualizado, en donde no sea tratado como un individuo en general, sino más bien, por lo que realmente es, un conductor, con atributos y acciones propias de su rol en el vehículo. Este artículo presenta una definición subjetiva del término Driver eXperience (DX), y un conjunto de factores para tener en cuenta a fin de mejorar la relación vehículo-conductor, y así, brindarle al usuario una aproximación más comprensiva. Adicionalmente, se presenta un mapeo de la literatura de UX en la industria automotriz para entender la relevancia que puede tener introducir el término de DX.
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